Strategic Marketing Lead – Defense Sector
$115-142K / DOE

• Remote (U.S. only) Eastern or Central Time Zones preferred
• US Citizenship or Green Card status is required 

Sapphire Recruitment is partnered with a cutting-edge technology company headquartered in Syracuse, NY, pioneering advanced airspace monitoring and drone detection systems. Their mission is to enhance security and situational awareness through real-time, scalable sensor technology—supporting critical operations for government, military, and commercial sectors alike.

As their presence grows within the federal and defense landscape, they are seeking a Strategic Marketing Lead to develop and execute high-impact marketing strategies tailored to U.S. defense agencies and related federal audiences.

What You’ll Do

Market & Industry Intelligence

• Conduct deep market research on defense and federal trends, use cases, and competitors.
• Translate insights into smart marketing strategies that shape business decisions.

Messaging & Content Strategy

• Craft differentiated messaging and content that speaks directly to defense customers.
• Develop materials that may include marketing briefs, OV-1s, and targeted collateral aligned with brand tone.

Demand Generation

• Lead and optimize multi-channel campaigns to drive lead generation and customer engagement.
• Analyze performance metrics and refine campaigns for maximum impact.

Account-Based Marketing (ABM)

• Drive ABM strategy to reach high-value government accounts.
• Manage lead flows and ensure marketing efforts align closely with sales goals.

Customer Journey & Personas

• Define and evolve Ideal Customer Profiles (ICPs) and personas.
• Build a seamless buyer journey that fosters engagement and trust throughout the sales cycle.

Partner & Channel Marketing

• Collaborate with external partners on co-marketing initiatives to broaden reach within the defense ecosystem.
• Build joint strategies that align with mutual goals and compliance standards.

Cross-Team Collaboration

• Interface regularly with sales and product teams to ensure marketing reflects technical capabilities and market needs.
• Provide client and market feedback that helps inform product development.

What We’re Looking For

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8+ years of experience in B2B marketing, with a strong focus on technology and defense industries.
• Background in campaign execution, content development, and digital marketing.
• Direct experience marketing to government agencies, contractors, or military audiences.
• Ability to travel up to 10%.
• Must be a U.S. Citizen or Green Card holder due to the nature of the work.

Preferred Qualifications

• Familiarity with defense procurement processes and compliance standards (e.g., ITAR, EAR, FAR/DFARs, NIST 800-171).
• Experience with Salesforce Marketing Cloud or similar tools.
• Prior work in remote environments with cross-functional teams.
• Knowledge of ethical marketing practices in federal/defense sectors.

Compensation & Perks

• Salary Range: $115,000 – $142,000 (based on experience and location)
• Comprehensive benefits including:
  • Health insurance
  • Paid parental leave
  • Flexible PTO
  • 401(k) with employer contributions
  • Life and disability insurance
  • Potential stock options
• Flexible remote work environment, with preference for candidates in Eastern or Central time zones.